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Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You – The Markup

https://themarkup.org/privacy/2023/02/16/forget-milk-and-eggs-supermarkets-are-having-a-fire-sale-on-data-about-you

retailers and marketplaces were estimated to sell $40 billion in digital ads in 2022, with an expectation of that figure doubling in four years.   Both Kroger and Albertsons run t
When you use supermarket discount cards, you are sharing much more than what is in your cart—and grocery chains like Kroger are reaping huge profits selling this data to brands a


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