Choosing the familiar word, from 'The Choice Of Words' (1954)

http://www.ourcivilisation.com/smartboard/shop/gowerse/complete/chap7.htm

beacon. Nor should journalists bring the metaphor to life again by saying that only so many tons of coal are needed to "top the year's bull's-eye", forgetting that bull's-eyes, li
How to choose the familiar word, from the section 'The Choice Of Words' in the book 'The Complete Plain Words', a guide to the use of English by Sir Ernest Gowers, first pub

That's everything I could find.
Help make me smarter by submitting a page.